iphone x

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Since the days of the iPhone 6, Apple has not been able to create a new chassis for the iPhone, as a result, the design of the devices remained the same and it is almost impossible to distinguish an iPhone 6 from an iPhone 6s / 7 or 8, looking at the front panel.

For each manufacturer, a well-tuned chassis, namely the case and the layout of the elements in it, means the least number of problems in a new device. All weak points have already been identified and corrected, which means that the percentage of rejects cannot be high, over time it decreases. Apple's loyal audience is used to the fact that the company retains the iPhone's design for two generations: a model with a digital designation comes out, then an improved version with the S prefix, and the design changes to the next generation. This approach worked in the days of Steve Jobs, but stopped working under Tim Cook. In fact, we can say that the company has been using the same design for four years. Boring. This is the word that many said when they looked at the iPhone 7, since nothing appeared in it that would greatly differ the device from previous devices. Exactly the same can be said about the iPhone 8 compared to the "seven", there are so few changes that the fingers of one hand are enough. And outwardly they are almost twin brothers, at least when you look at the front panel.

Interestingly, the market did not wait for Apple to wake up, and went far ahead, the tone was set by Samsung. In the beginning, EDGE models appeared, curved screens removed the display bezels, then the fashion for frameless screens became ubiquitous, and each company offered its own vision of this issue. The eighth generation Galaxy has made another leap, the usable screen area has grown, the margins at the top and bottom have become minimal. At the moment when the first design leaks of the Galaxy S8 / S8 Plus surfaced, Apple decided to postpone the launch of the iPhone X from 2018 to the end of 2017. It's hard to judge how coincidence this coincidence is, but we have the words of Apple Senior Vice President Dan Riccio (Dan Riccio), said in an interview with Mashable. He claims that the launch of the iPhone X was planned in 2018, but the top iphone x  management of the company decided to move the deadline and they had no margin for error in the design of this device. Likewise, there was no time for any changes. Before getting all the necessary components, the design of the device was created, this happened in November, according to Dan. All the stuff on Mashable can be found here.

The development of the device in a short time means that when using the new chassis, the company does not have time for lengthy tests, in fact, the model goes to the market with all the children's sores, which will begin to be eliminated as they are identified. But Apple decided on this, since the company was never able to reach the level of sales in 2015, which was the maximum for it. Moreover, the new flagships of the company from year to year are sold worse than the previous models, and the sales volume is kept at the expense of entering the lower price segments, today the price of a new iPhone without operator subsidies starts at $ 200. To maintain sales, the company needed a flagship for the maximum money, something more expensive than the iPhone Plus, the iPhone X model claims to be such a flagship. The Roman dozen in the name hints at an anniversary, exactly ten years have passed since the first iPhone appeared. But most people call the device "iPhone X".

The cost of the iPhone X in all markets is the highest, in the US it starts from $ 1,000 plus taxes, in Russia - from 79,990 rubles (approximately $ 1,300). Not a single flagship on the market is sold at a comparable cost, here for the first time Apple entered a market segment that was small and only top-end iPhones with the maximum memory level were present, the basic versions have never been sold for that kind of money. From this we can conclude that the iPhone X has the maximum image component, this is a phone for wealthy people who want to emphasize the opportunity to spend more on such a smartphone than anyone else. And this aspect implies the need to make the device as unlike the previous devices of the company as possible, which was fully achieved. They did not try to make it interesting in terms of ergonomics or use cases, the main task was to make it di

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